Digital Marketing is nothing but the promotion of the brands or the concerned products through the several electronic media forms. This gigantic one totally differs from the traditional marketing; several methods and the channels are used so that an organization analyzes several marketing campaigns. In the present era, gigantic marketing is an important concept, where the folks can access the data at any time and any place they prefer. There is a list of the challenges faced by the digital marketers. The folks can use the digital channels including the several devices which use the different protocols, specifications and the interfaces. Interaction takes place within the devices in a list of ways and also used for the different purposes. These channels are cheap compared to that of the traditional media and at the same, it is becoming hard to capture the consumer’s attention. The folks have left a trail of the data in the digital channels. The real fact is that it is the little bit difficult to handle the data and the right data within the limit of the exploding of the data volume that helps the folks to make the right decisions.